The Community Manager is a figure highly sought after by companies, able to operationally manage communication through all social media of a company. In fact, it deals with taking care of the relationship and interaction with potential and effective customers. In recent years it has been a growing figure since companies have started to understand their importance.
Let’s see the role of the Community Manager and his professionalism in the world of digital communication in more depth. We will then discover all its activities such as the difference with the Social Media Manager, as there are several peculiarities even if they work in the same area.
What a community manager does
The Community Manager manages the 360 degree brand communication on all its social channels. In addition, it also deals with the messages published on third channels, such as messages that affix the brand or to a particular project. The role of him favors the dialogue between the company and the reference public, trying to create the conditions for generating positive communication. We can consider it a moderator, which at the same time acts as a spokesperson for the company.
In fact, his work is very important given the peculiarity and delicacy of this task: it is easily understood that these tasks require a lot of patience and calm because it takes little to make a professional conversation in a heated debate in which you risk using heavy words. Him’s work is to design the community structure, to define the aggregation mode by choosing the right tools, in addition to the management of events.
The difference with the Social Media Manager
Both of these figures are highly strategic, although often and willingly their duties are easily confused.
A social media manager takes care of the design and calendarization of the content on social media of a company.
The Community Manager can also deal with the sharing of content, but – unlike the Social Media Manager – aims to define the communication objectives of business messages, so that the interactions and consequently increases conversions.
The social media manager must be specialized in marketing, therefore it must be able to correctly analyze the brand’s competition, know methodologies and practices that aim to create a corporate strategy, while the direct communication skills are not part of its main tasks.
This is quite different for the Community Manager, which must have a particular predisposition to dialogue with the other interlocutor to maximize the efficiency of a predetermined communication strategy.
Another important goal of a community manager is to create a positive attitude towards its community towards the brand, which is not part of the skills of a social media manager.
In conclusion, a good community manager must love the world of social media but above all it must have a passion for communication with people, and knowing when to say the right thing at the right time (and often omit what you really think!).