Meta, the company behind the popular social network Facebook, has launched Threads, a new social media platform that has reached more than 100 million users in just two days. However, unlike the expectations of a vibrant, shared virtual plaza, Threads seems to have a more business-oriented vision than creating a public place for interaction and sharing. b
A new approach to social media
Threads distinguishes itself from traditional social networks by providing a platform focused on the online shopping and commerce experience. Threads distinguishes itself from traditional social networks by providing a platform focused on the online shopping and commerce experience.
An integrated business ecosystem
Meta is trying to create a complete commercial ecosystem within Threads. In addition to the ability to purchase products directly on the platform, users can also access virtual stores, participate in sales events and get exclusive offers. The goal is to turn Threads into a true virtual mega-mall.
The social aspect in the background
Unlike other social networks, Threads emphasizes business interactions more than social relationships. Although it is possible to connect with friends and family, the platform emphasizes the shopping experience and the discovery of new products. This could raise some concerns about the authentic nature of interactions and the creation of meaningful connections between users.
Market impact and competition
The rapid success of Threads has captured the attention of industry insiders and raised questions about the future of online commerce and social media. Some experts see this approach as a new frontier for online marketing and sales, while others raise concerns about centralization of power and competition with other industry players.
While Meta’s Threads is emerging as a commerce-based social media platform, it remains to be seen how users and the market will respond to this new vision. It will be interesting to observe whether Threads will become an appealing alternative to traditional social networks or whether it will face challenges in balancing commerce with the social aspect.