Apple has always been synonymous with innovation, and with the imminent launch of iOS 17, the Cupertino company introduces important changes in its ecosystem. In addition to allowing users to download apps outside its official store, Apple is also introducing its own deposit account, further expanding the range of services offered. Let’s find out how these changes could change the landscape of the app market and the financial services sector.

What’s new in iOS 17: external apps and deposit account
The new iOS 17 marks a significant change in Apple’s strategy, which now allows users to download and install apps from sources outside the App Store. This move offers greater freedom and flexibility to users and creates new opportunities for developers, who will be able to reach Apple’s large audience even outside its official store.
At the same time, Apple is introducing its deposit account, a new financial solution that allows users to deposit and manage money directly from their Apple device. The service will integrate with the Apple Pay and Wallet ecosystem, offering a complete solution to manage your finances.

Impact on the market for financial apps and services
Apple’s opening up to external apps could revolutionize the app market by spurring competition among developers and increasing the variety of apps available. At the same time, the introduction of the deposit account marks Apple’s entry into the financial services sector, expanding the range of services offered and making the iPhone even more essential for users’ daily lives.
Challenges and opportunities
While the new features in iOS 17 offer exciting opportunities, Apple will face several challenges. As for external apps, it will be crucial to ensure user safety and privacy, without compromising the overall experience. In the case of deposit accounts, Apple will have to face competition from traditional banks and fintech services, demonstrating that they offer a reliable, secure and convenient service.

With iOS 17, Apple opens a new chapter in its history, allowing the download of external apps and launching its own deposit account. These changes could have a significant impact on the app market and the financial services industry. However, Apple’s success will depend on its ability to balance innovation and security, ensuring an experience that always lives up to the expectations of its users.